So this happened:
And I started thinking, hey how many people are playing this game? So I checked around:
Lest you think the other games have a big edge, consider this:
Remember, this game is free to play. It slowly rewards you with spendable points that let you buy customizations for champions, and let's you buy permanent champions (instead of being limited to the free to play ones for that change each week). So let's say someone like me buys a custom skin for Rumble or Renekton, spending oh... $5. Real doable for a player. Do the math for the company.